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So you’ve become proficient on Facebook and now you’re ready to grow your business with Instagram.
Ok, maybe not the Facebook wizard you dreamed of being, but you’ve become proficient. You’re managing your ads comfortably, adding content regularly, and growing your “tribe” bit by bit.
Naturally, the next step is to expand your Social Media horizons and add new platforms.
One of the Social Media Platforms that people add after a while is Instagram. Then again, because it’s different, a lot of people stay away from it completely. Which is a shame since Instagram has so much marketing potential.
So let’s talk about how you can grow your business with Instagram marketing. After all, Instagram is still a very hot online social media platform that many businesses are using to boost their sales through the roof. You can too!
Here are some of the most important tips you can use to grow your business with Instagram marketing. So, without any further ado, let’s jump right in!
Top 11 Tips to Grow Your Business with Instagram
1. Optimize Your Bio
Your brand’s Instagram bio should mention all the important stuff about your business. It should mention your brand’s name as well as its category. Write a crisp, concise description of your brand as well. Use appropriate hashtags and some of the most popular industry hashtags. Make sure you put your website address in the bio as well so visitors can use it to reach your landing page. The picture you put in your profile must be high-quality and clear. Optimize your bio as near to perfection as you can.
2. Consistent Posting Schedule
You don’t want to keep your audience guessing about when your next post will be out. People are only going to trust you if you provide them with high-quality content in a consistent manner. Create a posting schedule for your Instagram page as it will help you build relationships with your potential customers. This consistency will instill trust in them. Hootsuite and Later are some of the content publishing tools you can use to stay consistent on Instagram.
3. Use Instagram Live and Stories
If pictures speak a thousand words, Instagram Live will help you speak a million. Instagram Live is a tool that helps brands to go live on their page and share value. By going live, you will be able to interact with your followers in real-time and can even bring them on to chat with them one-on-one. Instagram Stories is also a great tool that can help you stay relevant on a day that you don’t post. Stories are visible on top of your followers’ feeds and can be accessed anytime within the 24 hours of you putting them up.
4. Branded Hashtags
What do hashtags do? They help in making your posts and page more discoverable. It will help you connect with potential customers that have similar interests and values as yours. Posts that have at least one hashtags get on average 12.6% more engagement than those that don’t. The branded hashtags are exclusive to your brand and must be used everywhere you are posting your content. This is an effective hashtag strategy that builds overall online recognition for your brand.
5. User-Generated Content
Many brands like GoPro, Nike, FILA are cashing in on the opportunity of getting more and more people to create content for them. These brands ask their followers to create content with their products and in return, they get featured in the upcoming posts. This is a great way to show that people care about your products and are happy with them. You can also provide your followers with free stuff when they upload great content about their experience with your products.
6. Influencer Marketing
Influencer marketing is at its all-time high as more and more brands are approaching people who are popular in their niche. We all know that people trust the recommendations of people or faces they know. Using this basic human instinct, brands can boost their sales just by collaborating with influencers. These influencers have thousands of followers that are really connected to them. Leveraging this trust for your brand can really boost traffic on your website and also grow your Instagram audience.
7. Brand Theme
By brand theme, I mean keeping your posts, stories, and all other content you publish on the Internet consistent with the color combination and themes of your brand and website. It’s important that all aspects of your Instagram page reflect the brand you are trying to promote. Coming up with a brand theme and then pushing out content that meets your brand guidelines is a challenge in itself. You’ll have to think out-of-the-box to come up with trending content without missing out on following the brand theme. This is exactly how you make your brand stand out from the noise.
8. Calls-to-Action
What’s the objective of posting content on Instagram? Do you want more traffic to your website? Do you want more and more people to follow your Instagram page? You need to figure this out before you start posting content. This is because you don’t just want people to consume your content and then scroll away. You want them to stay and take action. The action, however, must align with your business goals. The consumer must know what to do next and that can be done by using compelling CTAs or Calls-to-Action.
9. Create Trending Content
If you look around on the Internet, you will find many trending topics people are creating and consuming content on. These topics and issues spread like fire in the jungle with the help of hashtags. We highly recommend looking for trending hashtags and use them in your posts as well. Also, make sure you create trending content as well as using the same hashtags. Making use of trends on your Instagram page is a great way to build an audience.
10. Engage With Audience
You don’t just want to push out content. One of the most important reasons why you want to grow on Instagram is to get to know more about your target audience. The more you know about your potential customers, the easier it will become for you to target them in your future online marketing campaigns. This is why engaging with your audience is important. You must reply to the comments, check out all the mentions, and come up with exciting contests to improve the engagement rate on your page.
11. Use Analytics Software
Running a campaign on Instagram shouldn’t involve guesswork. If you are going to spend money on Instagram marketing, you must make sure you have all the important data to leverage. You can get the numbers by using analytics software for Instagram. Hootsuite and Later can be used to measure the performance of Instagram pages.
Wrapping Up
Growing a business using Instagram involves your unwavering attention to detail. Try to make every action you take on your page correspond to the interests of your audience. If you can do that, everything else will take care of itself.
‘Til next time,
Dave
Owner/President of DUH Web Media Group
Sites:
DUHWebMediaGroup.com
DUHWebMarketingInsight.com
DUHWebMarketingReviews.com
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