What a network failure taught me about marketing perseverance Introduction You may be too young to remember a TV series called “When Animals Attack.” It ran in the late 1990s and featured dramatic footage of wildlife encounters that did not go well for the humans involved. It was the kind of show you watched from … Read more
These days I’m seeing a lot of products saying you have to attend a webinar after you’ve made your purchase. Sometimes it’s to get “complete training”, or “learn everything you need to know about the product you just purchased”. But this is often not revealed until after you’ve completed the purchase. Look, I buy a … Read more
Have you ever had trouble receiving OTO’s (one-time offers, or upgrades) that you bought as you went through a particular sales funnel? You know the pattern, you see an ad for a killer new digital product like an ebook or an online service and it’s only $12.95! So you go for it. Then there’s an … Read more